How to Find the Right Local Manufacturing Partner in Africa (And Avoid Costly Market Entry Mistakes)
After my last article on why global manufacturers are choosing contract manufacturing over building factories in Africa, I received solicitations…
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Your Carton Is Your Cheapest Billboard in Africa.
Most manufacturers I meet treat the shipping carton as a cost line: the cheapest brown box that will not collapse…
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Why Global Manufacturers Are Entering Africa Without Building New Factories
The Smartest Market Entry Strategy for Nigeria and West Africa Many international manufacturers looking at Africa make the same costly…
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Want to Enter Africa’s Market Faster? Stop Thinking About Building a Factory
The Smartest Market Entry Strategy for Nigeria and West Africa Many international manufacturers looking at Africa make the same costly…
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Fake Products in Nigeria: The Uncomfortable Truth Behind the Trade Fair Raids
The video everyone watched, and the conversation few want to have A video from NAFDAC is circulating widely: arrests, a…
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Nigeria Port Upgrade: Why Nigerians Should Remain Cautious
The Federal Government’s approval to upgrade Onne, Delta, Rivers and Calabar ports is potentially important for Nigeria’s maritime economy. A…
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Presence vs. Visibility: The Hidden Engine of FMCG Growth in Africa
A global consumer goods executive once told me proudly: “Our brand has 78% weighted distribution across the leading modern trade…
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The Gap Is the Opportunity: Why Nigeria’s Healthcare Infrastructure Is the Next Decade’s Investment Frontier
Nigeria’s 2023 Health Facility Registry counts 38,645 health facilities nationwide. On paper, that looks like a healthcare system approaching maturity….
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The Uber Exit: Why a Tech Giant’s Departure is a Massive Win for Nigerian Mobility
When a global tech giant packs its bags, the immediate narrative is almost always one of doom and gloom. Uber’s…
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9 Costly Mistakes International Companies Must Avoid When Entering Africa
Africa is attracting unprecedented attention from international companies. Consumer demand is expanding. Urbanisation is reshaping consumption. Digital commerce is opening…
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