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The Uber Exit: Why a Tech Giant’s Departure is a Massive Win for Nigerian Mobility
When a global tech giant packs its bags, the immediate narrative is almost always one of doom and gloom. Uber’s exit from Nigeria after 12 years has triggered the usual predictable commentary: “The macroeconomic environment is too harsh,” “The market isn’t ready,” or “Nigeria is bad for business.” But as business operators and strategists, we…
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9 Costly Mistakes International Companies Must Avoid When Entering Africa
Africa is attracting unprecedented attention from international companies. Consumer demand is expanding. Urbanisation is reshaping consumption. Digital commerce is opening new routes to market. Regional integration is creating opportunities for companies willing to think beyond individual national markets. But there is a problem. Many international companies enter Africa with a strategy that was designed somewhere…
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- How to Find the Right Local Manufacturing Partner in Africa (And Avoid Costly Market Entry Mistakes)
- Your Carton Is Your Cheapest Billboard in Africa.
- Why Global Manufacturers Are Entering Africa Without Building New Factories
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- Fake Products in Nigeria: The Uncomfortable Truth Behind the Trade Fair Raids
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